P&G: Charmin Bath Tissue, 1970s

Genre: Commercial

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - This sign will get them to stop squeezing Charmin. Haha! 0:01 - Charmin's so squeezably soft. 0:05 - It's irresistible. 0:07 - Do what the sign says. 0:08 - We are! 0:11 (chuckles) 0:12 Narrator Mr. Whipple never learns. 0:13 Charmin made the ordinary way might not get squeezed, 0:15 but Charmin's fluffed up with so much squeezable softness. 0:18 It's irresistible. 0:22 - Ladies, please. 0:23 - Uh, do what the sign says, Mr. Whipple. 0:25 (laughing) 0:27

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John W. Hartman Center for Sales Advertising & Marketing History


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