P&G: Charmin Bath Tissue, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - New Charmin's so much softer! 0:01 You can see, feel, and hear the difference! 0:03 Shh! Can't let Mr. Whipple catch us! 0:06 - Oh, I see the difference. 0:08 Bigger puffs of softness. 0:09 I feel the difference, 0:11 new Charmin's even more squeezably soft! 0:12 I hear the difference! 0:15 - Lady, please, don't squeeze the new Charmin! 0:17 Just because you can see, feel, and hear the difference 0:19 in new Charmin is no license to squeeze it. 0:21 - Certainly not, Mr. Whipple! 0:24 Announcer New Charmin, so much softer 0:25 you can see, feel, and hear the difference. 0:27 New soft fragrance, too. 0:29

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