P&G: Charmin Bath Tissue, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Ladies, you can't squeeze the Charmin. 0:02 - But this isn't Charmin, Mr. Whipple, this is new Charmin. 0:03 Even more squeezably soft. 0:07 - But... 0:08 - You can see, feel, and hear the difference. 0:10 See the bigger puffs of softness? 0:11 - But... 0:13 - You can feel the difference. Feel how much softer. 0:14 - You can even hear! 0:16 - Enough! No matter how irresistibly soft, 0:18 please don't squeeze the new Charmin. 0:20 - Mr. Whipple. 0:23 Narrator Introducing new Charmin. 0:24 So much softer, you can see, feel, and hear the difference. 0:25 New soft fragrance, too. 0:28
Complete Record:
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John W. Hartman Center for Sales Advertising & Marketing History
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