P&G: Charmin Bath Tissue, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Something softer than Charmin? 0:02 I don't believe it, Hank. 0:04 - Bet you a kiss, Lucy. 0:06 - It's a bet. 0:07 - Here it is, fluffed up and puffed up, new Charmin. 0:08 It's so much softer, it's super squeezable. 0:11 Take the Charmin softness test, you'll see. 0:13 - Charmin's squeezeably soft, 0:15 but new Charmin is fluffed up and puffed up. 0:19 - It's super squeezable. 0:22 - Most people think so. 0:23 There, I proved the new Charmin's so much softer 0:25 because it's fluffed up and puffed up. 0:27 Now, do I get my kiss? 0:29
Complete Record:
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John W. Hartman Center for Sales Advertising & Marketing History
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- P&G: Bounce Fabric Softener, 1970s (1970s) · Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
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