P&G: Charmin Bath Tissue, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Super squeezable new Charmin arrived. 0:02 - Whipple vows he'll sell the store. 0:04 - Local grocer, George Whipple 0:06 took one look at new Charmin and 0:08 - New Charmin. 0:10 They fluffed it up, puffed it up, made it so much softer. 0:11 It's super squeezable. 0:14 - Charmin's already so soft. 0:15 How could they make it softer? 0:16 - Take the Charmin softness test. You'll see. 0:18 Compare Charmin with new Charmin. 0:21 - Gee new Charmin is fluffed up and puffed up. 0:24 It's so much softer. It's just super squeezable. 0:27 - Super squeezable. 0:31 - Oh such a soft fragrance too. 0:33 - Uh oh. Here they come. 0:34 - There's the new Charmin. 0:36 - They fluffed it up and puffed it up. 0:38 - They made new Charmin so much softer, 0:40 it's super squeezable. 0:42 George I can't stop them from squeezing. 0:43 New Charmin is super squeezable. 0:46 I'll sell the store. I'll I'll I'll I'll 0:48 - Move to Alaska he says. 0:50 Gee new Charmin must really be softer. 0:52 - Oh they fluffed it up and puffed it up. 0:54 - Make new Charmin so much softer 0:57 it's super squeezable. 0:58

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