P&G: Charmin Bath Tissue, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - (laughing) Mr Whipple, what's your disguise for? 0:04 - To catch that Mrs. Higgins squeezing Charmin. 0:07 Well, how do I look? 0:10 - Like a perfect stranger? 0:12 Hey there she is now. 0:14 - Hey no sign of Mr. Whipple, 0:16 we can squeeze Charmin bathroom tissue in peace. 0:17 - Charmin's so squeezably soft. 0:20 - Oh, I can't resist squeezing, 0:22 Charmin's got a softness you can feel. 0:23 - Ahem, the sign says 0:25 please don't squeeze the Charmin. 0:27 - Oh that's okay, Mr. Whipple's not around. 0:29 The old grouch, 0:31 besides Charmin is so squeezably soft, 0:32 its irresistible, 0:35 soft fragrance too. 0:36 - Charmin's got a squeezable softness you can feel. 0:37 - Its irresistible. 0:41 - Say that again. 0:43 - Its irresistible. 0:44 - I know that voice anywhere. 0:44 Mr. Whipple, please don't squeeze the Charmin. 0:46 - Caught by the squeezable softness of Charmin. 0:50 Spokesperson Charmin bath tissue, 0:55 so squeezably soft, 0:57 its irresistible 0:57

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