P&G: Charmin Bath Tissue, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (indistinct chatter) 0:02 - Hey, Mr.Whipple 0:06 Did you see the new Charmin? 0:07 - New Charmin? 0:09 - Yeah, just came in? 0:09 - What have they done? 0:11 Not even Charmin was ever this squeezably soft. 0:13 - It's so much softer. 0:16 You can actually see, feel and hear the difference. 0:17 See all those bigger puffs of softness in new Charmin? 0:20 - Oh you can see the difference. 0:23 - and you can feel it. 0:25 You can feel the extra softness in each sheet. 0:26 - Oh, you can feel the difference. 0:29 - And you can even hear the difference. 0:31 - Oh no, you can even hear the difference. 0:33 - Yeah. Well, why so glum? 0:35 - You can see, feel and hear the difference. 0:37 It's more irresistible than ever. 0:39 So I'll never stop people from squeezing the new Charmin. 0:41 - I'm sure where there's a Whipple. There's a way 0:44 - Oh 0:47 (chuckles) - Mr.Whipple. 0:48 (smacks) 0:49 (laughing) 0:50 Announcer Introducing new Charmin 0:53 so much softer, you can see, feel and hear the difference. 0:55

Complete Record:

1 user has this film:
John W. Hartman Center for Sales Advertising & Marketing History

Related films:

Original permalink · Record added: 2025-04-22 23:23:53