P&G: Charmin Bath Tissue, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Well, how does it work? 0:03 - Terrific, Mr. Whipple. 0:05 Young Man Just fine. 0:06 - A one-way mirror. Just what I always wanted. 0:08 Now when they squeeze the Charmin bathroom tissue, 0:11 I can see them, but they can't see me. 0:13 - Mmm, Charmin. I love to squeeze Charmin. 0:17 - Look, I've caught two of them already! 0:20 - Charmin's so squeezably soft, it's irresistible. 0:22 - Deep down, squeezably soft. 0:25 - Little do they know. 0:28 - So fragrant too. 0:30 - I've got a funny feeling we're being watched. 0:32 - Oh, come on. Do you see Mr. Whipple? 0:34 - No. 0:36 - But I see you, through my one-way mirror. 0:38 Please, don't squeeze the Charmin. 0:41 From now on, anyone squeezing Charmin 0:45 will know they're being watched. 0:47 (knocking on mirror) 0:49 Woman Hey, Mr. Whipple! 0:50 Please don't squeeze the Charmin. 0:51 - Oh! 0:52 Narrator Charmin Bathroom Tissue. 0:54 So squeezably soft, it's irresistible. 0:56

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