P&G: Charmin Bath Tissue, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: (pointer springs) 0:01 - What's that Mr. Whipple? 0:02 - The Whipple finger of fate, it'll point 0:03 to anybody caught squeezing Charmin. 0:05 - I can't resist squeezing Charmin bathroom tissue. 0:07 - Charmin's so squeezably soft, it's irresistible. 0:10 - Deep down squeezably soft. 0:13 Female Voice 1 Soft fragrance too. 0:15 (pointer springs) 0:16 - Please don't squeeze the Charmin. 0:18 Whoever squeezes Charmin, gets caught 0:20 by the Whipple finger of fate. 0:22 (pointer springs)
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John W. Hartman Center for Sales Advertising & Marketing History
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