P&G: Charmin Bath Tissue, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Jimmy has been in diapers eight months, 0:01 Gloria, six months, Pam, 10. 0:03 Me? I've been around. 0:05 But we're all experienced diaper-wearers. 0:07 Some of us wear them washed in Ivory Snow. 0:09 Ah, it's so soft. 0:12 Some of us wear detergent-washed diapers. 0:14 Poor guy. They're not nearly as soft. 0:16 We need to spend a lot of time in these things, 0:19 softness is really important, 0:21 and Ivory Snow washes diapers softer than any detergent. 0:23 Take it from us experts. 0:28
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John W. Hartman Center for Sales Advertising & Marketing History
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