P&G: Charmin Bath Tissue, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Soft Charmin, so squeezably soft. 0:06 We shouldn't have to resist it. 0:10 Deep down squeezably soft. 0:12 Soft fragrance, too. 0:15 - Hi, Mr. Whipple. 0:21 - Did you see her? 0:22 - Who? 0:23 - The phantom squeezer. 0:24 - Phantom squeezer? 0:25 - She changes my sign 0:26 and squeezes the Charmin bathroom tissue. 0:27 I'll catch her yet. 0:29 - So squeezably soft. 0:34 So deep down squeezably soft. 0:36 I can't resist it. 0:38 - Aha! 0:39 The phantom squeezer. 0:40 Please, don't squeeze the Charmin. 0:42 - Finally caught me, Whipple. 0:44 - Sooner or later I catch every Charmin squeezer. 0:46 - Oh, well catch yourself, Whipple. 0:49 - Catch myself. 0:51 - Please, don't squeeze the Charmin. 0:52 Narrator Charmin bathroom tissue. 0:55 So squeezably soft, it's irresistible. 0:57

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John W. Hartman Center for Sales Advertising & Marketing History

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