P&G: Charmin Bath Tissue, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (distant train horn blaring) 0:01 - Mr. Wipple, why are you peeking on Mr. Hoffmeier's store? 0:04 - Hoffmeier's letting them squeeze the Charmin. 0:08 I can't believe it, look! 0:10 - Mr. Hoffmeier, how come you let us squeeze the Charmin? 0:13 - I give my customers what they want! 0:15 And Charmin's so big and fluffy, they want to squeeze it! 0:17 Measure it yourself! 0:21 - Gee, Charmin's big and fluffy, all right. 0:24 - It's so squeezably soft, it's irresistible. 0:26 - Oh, look, Wipple's peeking at us. 0:29 - Oh, peeky-poo, there Wipple. 0:31 Don't be shy, come in! 0:33 Oh, Charmin's so big and fluffy, 0:36 I'm letting the ladies squeeze it. 0:38 - Hoffmeier, I can't believe 0:42 you're letting them squeeze the Charmin. 0:44 - In my store, Wipple, 0:45 anybody can squeeze the charmin. 0:47 Anybody but you. 0:49 Announcer Charmin, so big and fluffy. 0:52 So squeezably soft. 0:55 - It's irresistible! 0:56

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