P&G: Charmin Bath Tissue, 1970

Genre: Commercial

Year Published: 1970

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Hurry up Millicent, I'm late for my workout. 0:01 - Oh, can't you see I'm squeezing Charmin bathroom tissue. 0:03 - Why? 0:07 - Because it's soft, that's why. 0:08 Deep down soft, see. 0:09 Oh, Charmin's so squeezably soft, it's irresistible. 0:11 - Smells nice. 0:15 - Please don't squeeze the Charmin. 0:16 - Watch it Mr. Whipple, that's Hurricane O'Hanlin. 0:19 - Well, I used to be known as Windmill Whipple, 0:22 and nobody squeezes the Charmin here. 0:24 - Mr. Whipple. 0:26 - Hey Whipple. 0:27


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John W. Hartman Center for Sales Advertising & Marketing History


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