P&G: Charmin Bath Tissue, 1970

Year Published: 1970

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - That's him, Herman, the funny looking one 0:01 with the mustache. 0:03 - I'll handle him. 0:05 Hey, Whipple, you've been giving the missus a tough time 0:07 for squeezing Charmin bathroom tissue? 0:10 - But we don't squeeze new Charmin in the store. 0:12 - Yeah? 0:15 - See? There's a sign. 0:16 - A sign? 0:17 Honey, there's a sign. 0:23 - But Herman, we can't resist. 0:25 Charmin's so deep down squeezably soft! 0:27 - And the soft fragrance is irresistible. 0:30 - Irresistible price, too. 0:32 - Honey, the sign. 0:34 - Everyone squeezes new Charmin. Here! 0:36 - It does smell nice. 0:40 Feels soft. 0:42 But you gotta resist it, honey. 0:45 You gotta be strong like us guys. 0:46 Right, Whipple? 0:48 Ah, Whipple! 0:50 Women Please don't squeeze the Charmin. 0:52 Announcer New squeezably soft Charmin bathroom tissue 0:55 from Proctor and Gamble. 0:57 Take it home and squeeze it. 0:58

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