P&G: Charmin Bath Tissue, 1970

Year Published: 1970

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - First she squeezes the tomatoes, 0:02 then she squeezes the melons and now she's squeezing the new 0:04 Charmin Bathroom Tissue. 0:07 Please don't squeeze the Charmin. 0:09 - But Mr. Whipple, it's new Charmin Bathroom Tissue, 0:12 soft and squeezably soft, (inhales) ah, that soft fragrance. 0:15 - Mrs. Logan. 0:22 - Charmin is so deep down squeezably soft it's irresistible. 0:24 (laughs) Irresistible price too. 0:29 - But Mrs. Logan, the sign. 0:32 (woman laughs) 0:35 - Oh, if you only knew Mrs. Logan, can't resist it myself, 0:40 I love to sneak a squeeze on the sly. 0:44 - Mr. Whipple, please don't squeeze the Charmin. 0:50 Announcer New squeezably soft Charmin Bathroom Tissue 0:54 from Proctor and Gamble. 0:56 Take it home and squeeze it. 0:58

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