P&G: Charmin Bath Tissue, 1970

Year Published: 1970

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Digby. 0:03 - Something wrong, George? 0:05 - Digby, I told you. 0:06 They can squeeze the tomatoes, squeeze the melons, 0:07 but please don't squeeze the new Charmin bathroom tissue. 0:10 Look at them. 0:13 - This new Charmin is so soft. 0:14 - I'll handle this, George. 0:16 Don't you ladies believe in signs? 0:19 - But this new Charmin is so soft. 0:21 - So deep-down squeeze-ably soft, we just can't resist it. 0:24 - Squeeze for yourself. 0:27 - No, no, he's on duty. 0:29 - I'll check this out. 0:30 It is soft, 0:33 got nice fragrance. 0:36 - It's irresistible. 0:36 - Irresistible price too. 0:39 - Right. 0:41 George Whipple, how can you blame these nice ladies. 0:42 Oh, you can't resist the new Charmin either, you old fake. 0:45 Narrator New squeeze-ably soft Charmin bathroom tissue 0:51 from Proctor and Gamble. 0:53 Take it home and squeeze it. 0:54

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