P&G: Charmin Bath Tissue, 1970

Year Published: 1970

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Do you see what I see? 0:01 - Is it really her? 0:03 - Let me see. 0:04 - What's going on? 0:06 - It's June Chandler, the famous movie star, 0:07 squeezing Charmin bathroom tissue. 0:10 - Please don't squeeze the Charmin. 0:13 Can't you see the sign? 0:16 - You tell her Mr. Wipple. 0:17 - We can't squeeze the Charmin. 0:18 - Why should she? 0:20 - Oh, but you dear sweet man this Charmin tissue's 0:21 so deep down squeezably soft I just couldn't resist it. 0:25 - But the sign. 0:30 - And that soft fragrance is irresistible. 0:30 - Irresistible price too. 0:34 - Star or no star, you'll have to take it home 0:36 and squeeze it like everyone else. 0:39 The nerve of some people. 0:43 In Unison Minister Whipple, 0:50 please don't squeeze the Charmin. 0:52 Narrator Squeezably soft Charmin bathroom tissue 0:54 from Proctor and Gamble. 0:56 Take it home and squeeze it. 0:58

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