P&G: Charmin Bath Tissue, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator Travelers call the Holiday Motel 0:02 in Royal Oak 0:03 just about the most comfortable in Michigan. 0:04 And hostess Sally Bytoll, pretty mother of two children, 0:06 uses homey touches to make people comfortable. 0:09 - One thing, we give 'em a good bath towel. 0:12 I mean the big fat ones. 0:14 The softest, most absorbent I can get. 0:17 Same with bathroom tissue. 0:20 Can't be flimsy. 0:22 So I get the softest, most absorbent I can find. 0:23 New Charmin. 0:26 I've heard this new Charmin 0:27 absorbs 40% faster than any leading tissue of its kind, 0:29 and I believe it. 0:33 Look. 0:35 When I use just one sheet of Charmin on this window spray, 0:36 see how it absorbs? 0:39 Really blots it up. 0:42 This kind of absorbency and softness 0:44 tell me all I need to know about new Charmin. 0:48 It's simply wonderful. 0:51 [ Narrator] Discover today Charmin, 0:53 the soft bathroom tissue that absorbs 40% faster 0:54 than any leading tissue of its kind. 0:57

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