P&G: Charmin Bath Tissue, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (heals clicking) 0:01 - George Wivel, are we going to spend 0:03 our entire vacation visiting supermarkets? 0:04 - Supermarkets are my business. 0:07 (shopping cart clanking) 0:09 Look, even in this store, 0:11 the ladies are squeezing the Charmin. 0:13 - Now, George, here's the manager. 0:14 - Ladies, ladies, please, don't squeeze the Charmin. 0:16 - Charmin's so squeezably soft. 0:20 - We can't resist it. 0:22 - Nice fragrance, too. 0:23 - Ladies. 0:25 - Sir, you're doing it all wrong. 0:26 - Oh? 0:27 - Watch me. Ladies, pleeease, don't squeeze the Charmin. 0:28 - But I can't resist it. 0:33 It's got a deep down softness. 0:34 - Deep down squeezable softness. 0:37 - Squeeze yourself. 0:40 - Ladies, please! 0:41 - Hey, Mr, you were pretty good. 0:44 (George chuckles) 0:46 - That's my husband. 0:47 - Squeeze for yourself she said. 0:49 Deep down softness. 0:50 - Sir, pleeease don't squeeze the Charmin. 0:52 Announcer Charmin bathroom tissue, 0:56 deep down squeezable softness. 0:57

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