P&G: Charmin Bath Tissue, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator From Cincinnati, the Delta Queen 0:02 starts her 20 day cruise that'll take her 0:03 up the Mississippi to St. Paul, in fact. 0:05 And after 30 years on riverboats, 0:07 owner Mrs. Letha Greene knows how to make folks comfortable. 0:09 - One way, after sunbathing, folks want a shower 0:13 and they want big, thick towels to wrap up in, 0:16 the softest, most absorbent there are. 0:19 Same thing with bathroom tissue 0:22 should have comfort, be soft, and absorbent. 0:23 And new Charmin is! 0:27 I understand new Charmin absorbs 40 percent faster 0:29 than any leading tissue of its kind. 0:33 That's so important. 0:36 See how just one sheet of Charmin 0:40 blots up this glass cleaner bone dry? 0:41 It's this kind of absorbency and softness 0:46 that sold me on new Charmin. Just you try it! 0:49 Narrator Discover today Charmin, 0:53 the soft bathroom tissue that absorbs 40 percent faster 0:55 than any leading tissue of its kind. 0:58

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