P&G: Charmin Bath Tissue, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - George Whipple, you old sidewinder. 0:02 - Tex, can you help me stop those ladies 0:04 from squeezing Charmin bathroom tissue? 0:06 - Reckon I can. 0:08 Now, you womenfolk. 0:09 Stop squeezing that Charmin. 0:12 - But Charmin's so soft. 0:14 - Irresistible. 0:16 - Has deep down squeezable softness. 0:17 - It smells good too. 0:19 - Please, don't squeeze the Charmin. 0:21 Be out of town by sundown. 0:23 All Mr. Whipple! 0:27

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John W. Hartman Center for Sales Advertising & Marketing History

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