P&G: Charmin Bath Tissue, 1960s
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Genre: Commercial
Year Published: 1960s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Harold, oh, Harold, look what I've bought. 0:01 Like it. 0:05 - Take it back. 0:06 - What? 0:07 - Take it back. It's ugly. 0:09 - Ugly. Oh, it's high fashion. 0:11 Harold You look foolish. Take it back. 0:13 ♪ Try to use a little tenderness ♪ 0:17 ♪ Tender soft Charmin ♪ 0:21 ♪ Charmin bathroom tissue gives you tenderness ♪ 0:24 ♪ A little tender touch wouldn't hurt ♪ 0:27 - I'm sorry about what I said. 0:30 - That's okay, Harold. 0:32 See, this Charmin is tender. 0:33 - Yeah, it is tender. - Deep down tenderness. 0:38 It's soft and cushiony. 0:40 And a fragrance too! 0:42 - You know something, you look nifty in that outfit. 0:44 - Oh. 0:48 ♪ Charmin bathroom tissue gives you tenderness ♪ 0:49 ♪ A little tender touch wouldn't hurt ♪ 0:52 Announcer Try to use a little tenderness. 0:55 Try Charmin and get the tender touch. 0:57
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John W. Hartman Center for Sales Advertising & Marketing History
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