P&G: Charmin Bath Tissue, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Nobody can call George Whipple an old fuddy duddy, 0:01 this new sign is right up with the times. 0:04 Maybe this will stop the ladies 0:07 from squeezing Charmin bathroom tissue. 0:09 (sign beeps) 0:10 - Please don't squeeze the Charmin? Indeed. 0:11 - As if that could make me resist 0:14 Charmin's cushiony soft texture. 0:16 - So squeezably soft. 0:18 - Squeezably soft? I don't believe it. 0:20 - Try it. 0:24 - And smell that wonderful fragrance. 0:24 (sniffs and exhales) 0:27 - I never knew softness could be like this. 0:29 (machine beeps faster) 0:32 - Ladies, can't you see- 0:33 My new sign just blew a fuse. 0:35 (women laugh) 0:36 Now stay calm everyone. 0:37 (Women ooh) 0:39 Ladies! This catastrophe is no excuse 0:40 for you squeezing the Charmin. 0:43 Women In Unison Yes Mr. Whipple. 0:44 - Why Mr. Whipple, what were you doing 0:47 when the lights went out? 0:50 Narrator Squeezably soft Charmin, 0:52 if you haven't squeezed Charmin yet, 0:54 you don't know what softness is. 0:57

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