P&G: Charmin Bath Tissue, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Do you see what I really see? 0:01 - Is it really her? 0:02 - Let me see! 0:03 - What may I ask is going on? 0:05 - It's Vikki Dougan. 0:06 - The famous movie star. - She's squeezing new Charmin bathroom tissue, Mr. Whipple! 0:09 - Please don't squeeze the Charmin. 0:12 Can't you see the sign? 0:15 - You tell her Mr. Whipple. 0:16 - We can't squeeze new Charmin. 0:18 - Why should she? 0:19 - Oh, but you dear sweet man. 0:21 New Charmin Bathroom Tissue is just so squeeze-ably soft. 0:22 I just couldn't resist squeezing it. 0:26 - But the sign! 0:29 - Hmm, and that gentle fragrance. 0:31 - The price is gentle too. 0:34 - Star or no star, no one squeezes new Charmin in the store. 0:35 You'll have to take it home and squeeze it there 0:39 like everyone else. 0:41 The nerve of some people. 0:47 - Mr. Whipple! 0:53 Advertiser New squeeze-ably soft 0:55 Charmin Bathroom Tissue from Procter and Gamble. 0:56

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John W. Hartman Center for Sales Advertising & Marketing History

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