P&G: Charmin Bath Tissue, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - A magician, (bell chimes) trouble. 0:01 I bet Charmin bathroom tissue's involved. 0:03 - Charmin has such cushiony-soft texture. 0:06 - What a soft, gentle scent. 0:08 - They must be magicians to make Charmin this soft. 0:10 - You're right. 0:13 - Please, don't squeeze the Charmin. 0:13 - Charmin? 0:16 (cloak rustling) What Charmin? 0:18 - How cute! Woman And soft like Charmin! 0:20 - Yes, it is. 0:23 Group Please, don't squeeze the Charmin! 0:26

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John W. Hartman Center for Sales Advertising & Marketing History

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