P&G: Charmin Bath Tissue, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - First she squeezes the tomato. 0:06 Then she squeezes the melon. 0:08 Now she's squeezing that new Charmin bathroom tissue. 0:10 Please don't squeeze the Charmin. 0:13 - But this new bathroom tissue is so soft. 0:16 It's so squeezably soft. 0:18 Ah! That gentle fragrance. 0:22 - Mrs. Logan. 0:25 - Price is gentle too. 0:26 Oh, I just can't resist this new Charmin. 0:29 - If you only knew, Mrs. Logan, 0:33 can't resist it myself. 0:36 I love to sneak a squeeze on the sly. 0:39 - Mr. Whipple! Please don't squeeze the Charmin! 0:43 Narrator Charmin is a new squeezably soft 0:49 bathroom tissue from Procter and Gamble. 0:51 But don't squeeze it in the store. 0:54 Take it home and squeeze it. 0:56

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