P&G: Charmin Bath Tissue, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Why, it's the Robinson twins. 0:02 Squeezin' the Charmin, I see. 0:03 - Have you squeezed Charmin lately? 0:05 They've changed it. 0:07 - Ooh, they certainly have. 0:09 It's even more squeezably soft than it was before. 0:11 - We just can't resist 0:15 squeezing new Charmin Bathroom Tissue. 0:16 Can we? 0:18 - And the softer they make it, the more we squeeze. 0:19 - (sighs) 0:23 - Please, don't squeeze the Charmin. 0:25 These women. 0:30 - I just had to get one more squeeze in, ooh! 0:33 - Please, if I've told you once, 0:36 I've told you twice. 0:38 Don't squeeze the Charmin. 0:41 - (giggles) 0:43 - Can't blame 'em, though. 0:45 Must be doubly tempted. 0:46 Squeezing for two. 0:48 - Mr. Wibbles! 0:50 Narrator New Charmin Bathroom Tissue. 0:54 Now more squeezably soft. 0:56

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