P&G: Charmin Bath Tissue, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Once again now, repeat after me. 0:02 Please don't squeeze the Charmin. 0:04 - Once again. 0:06 - Please- 0:08 - Please don't squeeze the Charmin. 0:09 - There, that ought to keep 'em from 0:11 squeezing Charmin bathroom tissue. 0:13 - Please don't squeeze the- 0:15 Hi there, Judy! 0:17 (Judy gasps) 0:19 - I just Love to squeeze Charmin! 0:19 So squeezably soft. 0:23 - Irresistibly soft. 0:25 - How about a kiss baby? (Judy laughs) 0:27 (lady moaning) 0:29 - And the gentle fragrance of Charmin. 0:30 - Oh, and the price is gentle, too. 0:32 I can't resist it! 0:34 - Ladies, please don't squeeze the Charmin! 0:36 Fine job, you did. 0:42 Can hardly blame them, though. 0:44 So squeezably soft. 0:46 - Please don't squeeze the Charmin, Whipple! 0:48 (parrot squawks) 0:51 Narrator New Charmin bathroom tissue is squeezably soft. 0:54

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