P&G: Charmin Bath Tissue, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - That's him, Herman, the funny looking one 0:01 with the mustache. 0:03 - Don't worry, sweetie, I'll handle him. 0:04 Hey, Whipple! 0:06 You've been given the missus here a tough time 0:08 for squeezing the Charmin. 0:10 - But we don't squeeze the Charmin in the store. 0:11 - Yeah! 0:14 - See, there's a sign. 0:15 - Oh yes, a sign. 0:18 Honey, there's a sign. 0:20 - But Herman, we can't resist it. 0:20 Charmin's so squeezably soft. 0:22 - Mmm and that gentle fragrance. 0:24 - And Charmin's so gentle and soft. 0:27 - Yeah, but honey, the sign. 0:29 - Everyone squeezes it. 0:30 It was made to be squeezed. 0:31 - Well, yeah, it sure does smell nice. 0:33 Boy, it feels soft. 0:36 But you outta try to resist it, honey. 0:38 You gotta be strong like us guys. 0:40 Right, Whipple? 0:42 Whipple! 0:45 Women Mr. Whipple! 0:46 Announcer Charmin bathroom tissue, squeezably soft. 0:53

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