P&G: Charmin Bath Tissue, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - I can hardly believe it! I'm going again! 0:00 - You see Dr. Coucher? 0:03 That's my problem. 0:05 They keep squeezing the Charmin. 0:06 - Very interesting, very interesting. 0:08 - In spite of my sign. 0:11 And now with new softer Charmin, they're even worse. 0:12 (women chattering) 0:15 - I understand you can't resist squeezing the new Charmin. 0:18 - Oh no! It's been plumped up like a pillow. 0:20 Soft before, even softer now. (giggling) 0:23 - Charmin's more squeezably soft than ever. 0:27 And the softer they make it, the more we squeeze. 0:29 (giggling) 0:31 - And I can't resist the cuddly baby on the new package. 0:32 - Ah. 0:35 - Mm. The new plumped up Charmin must be 0:36 some real soft bathroom tissue. 0:37 - Dr. Coucher! 0:40 He can't resist squeezing Charmin either. 0:41 I guess if you can, you ought to have your head examined. 0:44 - Very interesting. 0:48 (everyone laughing) 0:50 Narrator New Charmin bathroom tissue. 0:53 Now plumped up like a pillow to be more squeezably soft. 0:55

Complete Record:

1 user has this film:
John W. Hartman Center for Sales Advertising & Marketing History

Related films:

Original permalink · Record added: 2025-04-22 23:23:35