P&G: Charmin Bath Tissue, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - But Mr. Whipple! 0:01 - Jimmy, I have reason to believe that 0:03 that guy showing the new, plumped up Charmin 0:05 is actually urging the women to squeeze it. 0:07 Let's go. 0:11 - Well, you're the boss, Mr. Whipple. 0:12 - That's the story, ladies. 0:14 They've plumped up new Charmin bathroom tissue 0:15 like ya plump up a pillow. 0:18 Charmin's plumper, now. 0:21 It's more squeezably soft. 0:22 (woman hums and gasps) 0:24 Plumped up Charmin is more squeezably soft. 0:26 - Oh, new Charmin even looks softer through the wrapper. 0:29 - Squeeze away, girls. 0:32 (women coo and laugh) Squeeze away. 0:33 - Come's the reckoning. 0:35 Women Mr. Whipple! 0:37 - You ladies know better. 0:39 And you, you tempter, you. 0:41 Tough to blame 'em. 0:46 This plumped up stuff is even softer. 0:47 All Mr. Whipple. 0:49 Please don't squeeze the Charmin. 0:52 Voiceover New Charmin. 0:55 Plumped up like a pillow, 0:56 to be more squeezably soft. 0:57

Complete Record:

1 user has this film:
John W. Hartman Center for Sales Advertising & Marketing History

Related films:

Original permalink · Record added: 2025-04-22 23:23:35