P&G: Charmin Bath Tissue, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - First she squeezes the tomatoes, 0:05 then she squeezes the melons, 0:07 and now she's squeezing the Charmin. 0:09 Please don't squeeze the Charmin. 0:13 - But this is new Charmin bathroom tissue, 0:16 it's so squeeze-ably soft. 0:18 - Mrs. Logan. 0:21 - I just can't resist it. 0:24 - If you only knew, Mrs. Logan. 0:27 I can't resist it myself. 0:31 I like to sneak a squeeze on the sly. 0:33 Squeeze-ably soft, 0:37 and that fragrance Charmin has added, 0:40 nice touch. 0:43 - Mr. Whipple, please. 0:45 Don't squeeze the Charmin. 0:47 Narrator Don't squeeze the Charmin in the store. 0:51 Squeeze it at home. 0:53 New Charmin bathroom tissue, squeeze-ably soft. 0:55

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