P&G: Charmin Bath Tissue, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - First, she squeezes the tomato. 0:04 Then, she squeezes the grapefruit. 0:06 Now, she's squeezing the Charmin. 0:10 Please, don't squeeze the Charmin. 0:12 - But this new Charmin bathroom tissue 0:16 is so squeezably soft. 0:18 And that gentle fragrance. 0:22 - Mrs. Logan- 0:23 - Price is gentle, too. 0:24 I just can't resist it. 0:26 - If you only knew, Mrs. Logan. 0:31 I can't resist it myself. 0:33 I like to sneak a squeeze on the sly. 0:36 New Charmin is plumped up like a pillow 0:39 to be squeezably soft. 0:43 - Mr. Whittle, please, don't squeeze the Charmin. 0:46 Narrator Don't squeeze the Charmin in the store. 0:52 Squeeze it at home. 0:54 Charmin bathroom tissue. Squeezably soft. 0:56

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