P&G: Charmin Bath Tissue, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Password is Charmin. 0:02 Pass it on. 0:04 (Bus brakes screech) 0:04 (Horns honk) 0:08 - The password is Charmin. 0:12 - A bathroom tissue? 0:13 - The improved bathroom tissue. 0:14 Charmin used to be gentle, now it's gentler. 0:16 - Oh, wonderful! 0:18 - And you know why? 0:19 - No. 0:19 - Science, 'cause it has come up with a new secret process 0:20 that makes Charmin gentler. 0:22 Lady Passenger Good news. 0:23 Master Spy And it has a gentle fragrance, too. 0:24 - Yeah. 0:26 (lady laughs nervously) 0:27 Help. 0:28 - Oh madam, allow me, I'll handle this situation. 0:29 - Oh, thank you. 0:31 - It's perfectly all right, I know about these things. 0:32 Yes, certainly. 0:34 The password is Charmin. 0:37 - It's gentler and it's improved. 0:38 - Science has found a new process. 0:40 - Yes, it's a secret. 0:41 - That's the point, it's supposed to be a secret. 0:42 So you bust again, billingsgate. 0:44 You're an incompetent master spy. 0:46 And they told me at the top that you.. 0:48 that you improved, improved. 0:50 - No, no, no, not me, Charmin. 0:52 Announcer New improved Charmin is gentler. 0:56 Gentle fragrance, too. 0:57 Try it. 0:58

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