P&G: Charmin Bath Tissue, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (crying) 0:01 - Look, the town crier, crying. 0:03 - Why are you crying, town crier? 0:04 - I can't announce my news. 0:07 - But town criers have to! 0:09 - This news must be broken gently. 0:11 I can only shout! 0:13 - Try whispering. 0:15 - Now there's a new improved 0:16 Charmin bathroom tissue 0:17 (girl shushing) that's gentler than ever. 0:20 Feel. 0:22 - Gentle. 0:23 - And strong. 0:24 - Yes, indeed. 0:25 Gentler than ever, 0:26 because Charmin's made 0:27 a new (slurps) way. 0:29 - What does (slurps) mean? 0:30 - New process, (slurps), 0:32 vacuum fluffing makes gentle Charmin 0:34 gentler than ever. 0:36 - Now, why did that town crier 0:37 go (slurps)? 0:39 - He's announcing Charmin's 0:40 new process. 0:41 - Vacuum fluffing, 0:42 makes gentle Charmin gentler. 0:43 - Gentler, indeed. 0:46 Strong, too. 0:47 - Hear ye, hear ye. 0:48 (bell ringing) New Charmin! 0:50 More gentle! 0:51 (people shushing) 0:52 ♪ New Charmin ♪ 0:53 (bell ringing) ♪ More gentle ♪ 0:56 ♪ Same old gentle price ♪ 0:57

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