P&G: Charmin Bath Tissue, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Mr. Magician, 0:02 Shouldn't you pull the rabbit out of your hat? 0:03 - I would, if I could get him in it. 0:05 It's so hard for 0:07 - the trick? 0:09 - The hat, 0:10 my rabbit only likes gentle things. 0:11 - You could put Charmin bathroom tissue in. 0:13 - Why? 0:16 - It's gentle. Feel. 0:17 - Gentle. You feel. 0:19 He likes it! 0:22 - No wonder. They fluff it and buff it, and brush it. 0:23 To make it gentle. 0:27 - Abracadabra! Charmin's doing the trick. 0:28 - What's that magician pushing in his hat? 0:31 - Gentle Charmin. The rabbit loved it. 0:34 - Is Charmin a new kind of carrot? 0:37 - It's the gentle bathroom tissue. Feel. 0:39 - Gentle. 0:42 Girl Kid See? The rabbit likes being in the hat 0:43 with Charmin. 0:46 - Who wouldn't? 0:47 - Oh Charmin got him in all right. 0:48 - But now, how do I get him out? 0:51 Girl Kid (singing) Charmin so gentle. 0:53 Price is gentle, 0:56 too! 0:58

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