P&G: Charmin Bath Tissue, 1960s
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Genre: Commercial
Year Published: 1960s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Look, Gregory Glamor's rehearsing Romeo. 0:01 - What light through yonder window breaks? 0:05 - Gently, Gregory, think of angels' hair or gentle Juliet. 0:08 Boy Or gentle Charmin. 0:12 - I'm the director, who directed that remark? 0:14 - He did about Charmin bathroom tissue, it's gentle. 0:16 - I cannot feel this part! 0:21 - Then feel this Charmin, Mr. Glamor. 0:23 How gentle. 0:25 - She's gentle. 0:27 What motivation, why? 0:28 - 'Cause they fluff it, and buff it, and brush it. 0:30 - To make it gentle. 0:33 - (coos) Gentle. 0:34 - That's the tone, Gregory, gentle. 0:36 - With gentle Charmin next to my heart, 0:39 I'll surely be gentle with my part. 0:41 - Gee, did Shakespeare write that in the play? 0:45 - Course not, Shakespeare couldn't get Charmin in England. 0:48 ♪ Charmin, so gentle ♪ 0:53 ♪ Price is gentle too ♪ 0:56
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John W. Hartman Center for Sales Advertising & Marketing History
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