P&G: Charmin Bath Tissue, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Who is he? 0:01 - Vincent Van Stay, the gentle artist. 0:03 Paints gentle things. 0:05 - Like petunias? 0:07 - And pussy willows. 0:08 - Would he paint this new Charmin bathroom tissue? 0:09 - Is it gentle? 0:12 - Feel! 0:13 - Gentle! 0:14 - Mr. Van Stay, would you paint 0:16 this new Charmin bathroom tissue? 0:18 - Will pale pink do? 0:20 - I mean a picture of Charmin. 0:22 It's gentle, feel! 0:24 - I always paint with feeling. 0:25 Mm, it is gentle! 0:29 - That's 'cause they fluff it and buff it and brush it! 0:32 - What technique! 0:35 - Fluff it and buff it and brush it! 0:36 - So now new Charmin's 50% softer! 0:38 The price is gentle, too. 0:41 - Charmin's inspired my masterpiece! 0:43 Boy That's you! 0:46 - Self-portrait. 0:47 Boy With a gentle smile. 0:49 - But where's Charmin? 0:51 - Dear girl, what do you think I'm smiling at? 0:52 ♪ New gentle Charmin ♪ 0:56

Complete Record:

1 user has this film:
John W. Hartman Center for Sales Advertising & Marketing History

Related films:

Original permalink · Record added: 2025-04-22 23:23:33