P&G: Charmin Bath Tissue, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Salesman, why are you sad? 0:02 - I'm so shy. 0:04 I can't even sell these shopping bags. 0:06 - You could sell this new Charmin bathroom tissue. 0:08 - I could? 0:11 - Charmin's so gentle, 0:12 all people have to do is feel it. 0:14 Feel it! 0:16 - It is gentle! 0:17 - I am a hard-to-sell customer. 0:19 In fact, I'm rarely sold on anything. 0:21 - Have her feel Charmin. 0:24 - Feel this Charmin? 0:26 - How gentle it is. 0:28 - Price is gentle too. 0:30 - Uh, gentle price! 0:31 - You haven't said why new Charmin's so gentle. 0:33 - My mother says it's 'cause they fluff it 0:37 and buff and brush it. 0:39 - Fluff it and buff it and brush it. 0:41 - So now it's 50% softer! 0:43 - Gentler! 0:46 - Young man. you're a born shopping bag salesman. 0:47 - I am? 0:50 - I'll need two. 0:52 For all the new Charmin I'm going to buy. 0:53 ♪ New, gentle Charmin ♪ 0:57

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