P&G: Charmin Bath Tissue, 1960s

Genre: Commercial

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - My, what's happening? 0:02 - Belinda Beautiful is here, the movie star. 0:04 - Why does she wear a dress made of feathers? 0:08 Publicity? 0:10 - Oh no, she just likes everything to be gentle. 0:11 - Must be so 'cause now she's buying 0:15 new Charmin Bathroom Tissue. 0:16 - It's gentle. 0:18 - Oh no, Charmin's very gentle. 0:20 - I'm an Ace Reporter, can I have the facts on that, ma'am? 0:22 - On this new Charmin, just feel. 0:25 - Hmm, gentle all right. 0:28 - Fact is, new Charmin's gentle because they fluff it 0:30 and buff it and brush it. 0:33 - They what? 0:35 - Fluff it and buff it and brush it. 0:36 - So now it's 50% softer. 0:39 Price is gentle, too. 0:41 - Price is gentle, too. - Ms. Beautiful, since even the parts you play are gentle, 0:46 would you care to comment on new gentle Charmin? 0:49 - Delighted, it's my very favorite roll. 0:52 ♪ Gentle Charmin ♪ 0:58

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