P&G: Charmin Bath Tissue, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer Good food and fine horses 0:01 bring dudes by the droves to the Mayan Dude Ranch, 0:02 Bandera, Texas. 0:05 Expert horsewoman and grandmother of eight, 0:06 co-owner Grace Hicks knows how to make folks comfortable. 0:09 - After riding hot, dusty trails, 0:12 folks want showers and big, fat towels to wrap around 'em, 0:14 the softest, most absorbent I can find. 0:18 Bathroom tissue should be that way too. 0:21 Have comfort, be soft and absorbent. 0:24 That's why I get new Charmin. 0:27 I understand new Charmin absorbs 40% faster 0:30 than any leading tissue of its kind. 0:34 Sure acts like it. 0:37 Watch how just one sheet of Charmin 0:39 absorbs this glass spray. 0:41 Really blots it out. 0:44 It's this kind of absorbency and softness 0:46 that sold me on new Charmin. 0:49 Just you try it. 0:51 Announcer Discover today's Charmin, 0:53 the soft bathroom tissue that absorbs 40% faster 0:54 than any leading tissue of its kind. 0:57

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