P&G: Charmin Bath Tissue, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Madam, I'm from Procter and Gamble. 0:01 No, no, no, I'm a salesman. 0:04 More confidence. 0:06 This new gentle bathroom tissue, Charmin. 0:08 - Ed. 0:12 - Why, Lily! 0:13 - Glory be! 0:14 It's floating in the air! 0:16 - Yes, air cushions. 0:17 - Air cushions? 0:20 - They make Charmin gentle. 0:21 You wouldn't care to see them? 0:24 - Of course. 0:26 Look, millions of air cushions. 0:28 - Just 20,000 in each sheet. 0:30 They make Charmin gentle. 0:32 - Mm, gentle. 0:34 Charmin's scented. 0:37 - Just a little. 0:39 - Expensive? 0:40 - Only feels expensive. 0:41 - Air cushioned, gentle, and not expensive. 0:43 You sure sold me. 0:47 - Then I don't have to practice. 0:50 Please try new gentle Charmin. 0:52 First bathroom tissue air cushioned to make it gentle. 0:54

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