P&G: Charmin Bath Tissue, 1950s-1960s

Genre: Commercial

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Dave! 0:02 - Something wrong George? 0:04 - Dave I told them, squeeze the tomatoes, squeeze the melons 0:05 but please don't squeeze the Charmin, 0:08 (women chattering) 0:11 - I'll handle this 0:13 Don't you ladies believe in signs? 0:16 - But this is new Charmin bathroom tissue 0:18 - It's improved, we just can't resist it 0:21 - It's squeezebly soft, go ahead, squeeze it 0:25 - No, no, he's on duty. 0:28 - I'll check this out. 0:30 Squeezebly soft 0:33 - Gentler than ever? 0:35 - Gentle fragrance too? 0:37 - right you are 0:39 George Whipple. 0:40 How can you blame these nice ladies? 0:41 They can't resist new Charmin and neither can you, 0:42 you old fake please? Don't squeeze the Charmin. 0:46 (laughter) 0:50 - No, don't squeeze the Charmin in the store. 0:53 Squeeze it at home. new Charmin bathroom tissue. 0:55 Squeezably soft. 0:58

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