P&G: Charmin Bath Tissue, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Ladies, read the sign, "Please don't squeeze the Charmin." 0:01 - Georgie. 0:05 - Mother! - Don't you know Charmin bathroom tissue is squeezably-soft? 0:07 Has gentle fragrance too. 0:10 - But the sign. 0:14 - Oh, that. Here, Georgie, squeeze Charmin yourself. 0:16 - But mother. 0:18 (women giggling) 0:20 Gentler than ever. 0:22 Mother Bye, Georgie. 0:23 You won't be needing this anymore. 0:24 (militant music) 0:25 Narrator New Charmin bathroom tissue. 0:27

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