P&G: Charmin Bath Tissue, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (drops hard case) 0:02 (knocks on door) 0:04 Little Girl Hello, mister. 0:06 - (stutters) I'm from Procter and- 0:08 - Oh! 0:09 - Gamble. This new bathroom tissue Charmin... 0:11 (gentle air blows) 0:14 (gasps) Oh! Susan Hey! It's floating! 0:15 - Yes, air cushions. 0:16 - What? 0:18 - They make Charmin gentle. 0:19 Want to see? 0:20 No, huh? 0:22 - Yes! 0:23 (gasps) 0:23 Look, Susan! 0:25 Millions of air cushions! 0:26 - only 20,000 each sheet. 0:27 They make Charmin gentle. 0:30 Susan Oh! It is cushiony and gentle. 0:32 (sniffs bathroom tissue) 0:34 Scented, too! 0:35 - Just a little. 0:36 - Expensive? 0:37 - Oh, no! 0:39 Not a bit! 0:40 - You mean air cushions, gentle, and not expensive? 0:41 Susan, what do you think? 0:45 - He sure sold me. 0:48 - Me too. 0:50 - I have? 0:51 (gasps excitedly) 0:52 Please try new Charmin! 0:53 (gentle air blows) 0:54 Only bathroom tissue air cushioned to make it gentle. 0:56

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