P&G: Camay Deodorant Soap, 1950s

Genre: Commercial

Year Published: 1950s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Say, Fay? 0:02 ♪ I've just made a wonderful discovery ♪ 0:03 ♪ New deodorant Camay ♪ 0:05 ♪ I hear it's marvelous, deodorant in beauty soap ♪ 0:08 ♪ New deodorant Camay ♪ 0:10 Announcer It's the new and gentle beauty soap way 0:13 to deodorant protection. 0:16 New deodorant Mist Green Camay 0:17 contains a special new protective ingredient, CT3. 0:19 It removes invisible skin bacteria 0:23 that cause perspiration odor. 0:25 Washing with ordinary soaps removes bacteria, 0:26 but only temporarily. 0:29 They come back, like steam on this mirror. 0:30 Daily cleansing with new deodorant Camay 0:33 sweeps them away and keeps them away, 0:35 keeps you the sweetest clean you've ever been. 0:37 Bacteria can also mar your complexion. 0:40 New Camay helps guard against this too. 0:43 Yet Camay is still beauty soap-mild. 0:45 For deodorant protection the beauty soap way, 0:48 discover new deodorant Mist Green Camay, 0:50 in the emerald foil wrapper. 0:53 Available in Louisville in addition to famous Pink Camay. 0:55


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John W. Hartman Center for Sales Advertising & Marketing History


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