P&G: Camay Beauty Soap, 1950s

Genre: Commercial

Year Published: 1950s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: ♪ Woo, woo, woo ♪ 0:01 ♪ For clearer skin use Camay ♪ 0:02 Announcer Camay, the soap of beautiful women. 0:05 ♪ Do shadows cloud your beauty ♪ 0:08 ♪ Cloud your beauty ♪ 0:11 ♪ Do shadows cloud your beauty ♪ 0:12 ♪ Cloud your beauty ♪ 0:15 Announcer Are you downcast because of a dull skin? 0:16 Do shadows hide your beauty? 0:19 ♪ Come out of the shadows into the light ♪ 0:21 ♪ Start with Camay, start tonight ♪ 0:23 ♪ A lovelier skin with Camay ♪ 0:25 Announcer Camay's lather is rich and mild. 0:29 Change to regular care, 0:31 use Camay, and you'll have a fresher, 0:33 clearer, lovelier complexion. 0:36 Camay will take your skin out of the shadows, 0:38 and bring your loveliness to light. 0:41 This lovely girl became a Camay Bride, 0:44 Mrs. John Michael King. 0:46 - What an exciting change 0:49 Camay helped to bring to my complexion. 0:50 You try Camay and win new beauty. 0:53 ♪ Ladies you'll adore to use ♪ 0:56 ♪ The soap that beautiful women choose ♪ 0:58 ♪ A lovelier skin with Camay ♪ 1:00


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John W. Hartman Center for Sales Advertising & Marketing History


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