P&G: Camay Beauty Soap, 1950s

Year Published: 1950s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: ♪ For clearer skin, use Camay ♪ 0:02 Announcer Camay, soap of beautiful women. 0:07 ♪ Do shadows cloud your beauty ♪ 0:11 ♪ Cloud your beauty ♪ 0:14 ♪ Do shadow cloud your beauty ♪ 0:15 ♪ Cloud your beauty ♪ 0:18 ♪ Come out of the shadows, into the light ♪ 0:19 ♪ and start with Camay, start tonight ♪ 0:21 - Mrs. Jack Stanton, now a Camay bride, discovered that. 0:23 - Camay made my skin so much softer and clearer. 0:27 Use Camay yourself, and you'll be lovelier in no time. 0:31 Announcer Smooth Camay's rich, gentle lather 0:35 over your skin. 0:38 A change to regular care using Camay 0:40 brings fresh new beauty with the very first cake. 0:43 Your complexion comes out of the shadows 0:48 and into the light of new loveliness. 0:51 ♪ Ladies you'll adore to use ♪ 0:55 ♪ The soap that beautiful women choose ♪ 0:57 ♪ A lovelier skin with Camay ♪ 0:59

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John W. Hartman Center for Sales Advertising & Marketing History

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