P&G: Camay Beauty Soap, 1950s

Year Published: 1950s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: ♪ For clearer skin, use Camay ♪ 0:02 Announcer Camay, the soap of beautiful women. 0:07 ♪ Do shadows cloud you beauty ♪ 0:11 ♪ Cloud your beauty ♪ 0:14 ♪ Do shadows cloud your beauty ♪ 0:15 ♪ Cloud your beauty ♪ 0:18 ♪ Come out of the shadows into the light ♪ 0:19 ♪ Start with Camay, start tonight ♪ 0:21 ♪ A lovelier skin with Camay ♪ 0:23 Announcer Mrs. Gary Fleming knows, 0:27 now she's a Camay bride. 0:29 - Camay does work wonders. 0:32 Use Camay yourself and you'll be lovelier in no time. 0:34 Announcer Camay's lather is so gentle and creamy. 0:38 Changed to regular care, use Camay 0:41 and your first cake will bring 0:44 a clearer, fresher complexion. 0:46 You will see your skin come out of the shadows, 0:48 into the light of new loveliness. 0:51 ♪ Ladies you'll adore to use ♪ 0:54 ♪ The soap that beautiful women choose ♪ 0:56 ♪ A lovelier skin with Camay ♪ 0:58

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John W. Hartman Center for Sales Advertising & Marketing History

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