P&G: Bounce Fabric Softener, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - I discovered Bounce the fabric softener that works 0:01 in the dryer because it came 0:03 with my new White-Westinghouse dryer. 0:05 Now, my clothes get the Bounce touch. 0:07 The Bounce touch means our cottons are really soft. 0:09 - My shirt is really soft! 0:12 - My bathrobe's really soft! 0:15 - My jeans are really soft! 0:17 - [Woman Doing Laundry] The Bounce touch controls static 0:19 so synthetics don't cling! 0:20 - My socks don't cling! 0:22 - My blouses don't cling! 0:24 - My nighties don't cling! 0:25 - [Woman Doing Laundry] And the Bounce touch means 0:27 things smell clean and fresh. 0:28 - My sweatshirt smells clean and fresh! 0:30 - My jacket smells clean and fresh! 0:33 - My towel smells clean and fresh! 0:36 Narrator White-Westinghouse dryers feature 0:38 cross vane tumbling for fast, even drying 0:40 and come with a box of Bounce! 0:43 - Bounce and my new dryer make it easy 0:44 for me to do many nice things for my family! 0:47

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